CrossFit's new CEO doesn't hesitate to say Black Lives Matter

CrossFit CEO Eric Roza took the reins when the fitness company's former CEO Greg Glassman resigned after making controversial comments about the death of George Floyd. CNN Business' Clare Duffy talks to Roza about his vision for the future of the brand.

Produced by Sofia Barrett
Supervising Producer: Logan Whiteside

#CNN
#Business
#CrossFit

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Thumbnail image courtesy of CrossFit