How I Used HubSpot CRM to Build a Lead Scoring System That Actually Converts (Case Study)

In this video, Daniel Gamboa, founder of Zentavra (HubSpot Solutions Partner for marketing + sales ops), breaks down a real-life lead scoring system built for a real estate investment firm using HubSpot.

Their main lead source? Webinars.
The problem? Limited insight into who’s actually engaged and sales-ready.

So we fixed that.

You'll see how I:
• Swapped out their webinar tool for Contrast.io to unlock better engagement data
• Built a lead scoring model that tracks real behavior (not just form fills)
• Triggered smart, timely follow-ups when a contact hits a score of 50+
• Pushed lead score data into the deal pipeline with custom tags so reps know exactly who to prioritize
• Set up simple workflows to update statuses and keep the CRM clean and actionable

This isn’t just about points. It’s about building systems that make sales teams faster, smarter, and more effective.

👉 If this kind of setup sounds like something your team needs — whether it’s lead scoring, marketing ops, or anything else inside HubSpot — let’s chat.
📩 Reach out at zentavra.com

I’d love to hear what you think — drop a comment, share your thoughts, or hit me up if you want to brainstorm your own HubSpot setup.

Appreciate you watching.

#HubSpot #LeadScoring #MarketingOps #SalesOps #Zentavra #RealEstateMarketing #RevOps #WebinarStrategy #CRM #HubSpotTips