Become the Most Influential Person in Your Organization in 2026 (Without Changing Your Job Title)
Автор: The Real EQ
Загружено: 2025-12-07
Просмотров: 8
I’m Ethan Quant, founder and CEO of Lifestyles Digital Media Group — the number one corporate film and production company in the Caribbean and one of the fastest growing in the world.
We work with 7-, 8- and 9-figure businesses to help them tell their brand story in a way that actually connects with people, builds trust, and drives action.
In this talk, I’m speaking to a room full of compliance professionals, but the message applies to anyone who wants to be seen as a trusted authority in their space.
Here’s the big idea:
👉 Your brand is not your logo, your colors, or your job title.
👉 Your brand is your reputation.
👉 And reputation is built through visibility, authenticity, and consistency.
In this session, we walk through:
Why everyone already has a personal brand (whether you’re intentional about it or not)
Why compliance = trust, and how trust is built in public
What visibility really means (it’s more than just “posting more”)
How to show up authentically without faking expertise
The difference between creating content and documenting your journey
The 4 main types of content you can use (video, photo, written, audio)
The 7–11–4 framework for building real trust with your audience
How to move from policy enforcer to culture influencer inside your organization
By the end, you’ll have a simple, practical way to start building your personal brand over the next 90 days — even if you’re not an entrepreneur, even if you don’t like being on camera, and even if you’re just getting started.
If you’re a professional, executive, or leader who wants to:
Be seen as the go-to person in your field
Build trust with the people you serve
Use content to lead culture, not just enforce policy
…this talk is for you.
Work with me / Connect
If you want help building your personal brand or using content to position your company as the authority in your industry, connect with me:
Instagram: @therealeq_
Company IG: @lifestylesdmg
LinkedIn: Ethan Quant
Production Company: Lifestyles Digital Media Group
Let’s help you get seen, be heard, and make an impact.
0:00 – Intro: Who I Am & What We Do
0:45 – Do You Really Have a Personal Brand?
2:05 – Brand = Reputation (Not Just Logos)
3:15 – Compliance = Trust
4:10 – What Trust Is Really Built On
5:00 – Defining Visibility (Not Just “Posting More”)
6:30 – Visibility Across Organization, Department, and Individual
8:00 – What Authenticity Actually Looks Like
9:35 – From Policy Enforcer to Culture Influencer
10:35 – Creating Content vs Documenting Content
13:05 – The 4 Main Content Types (Video, Photo, Written, Audio)
15:40 – Why Video Is the King of Content
16:45 – Live Example: Creating and Documenting at the Same Time
18:00 – Introducing the 7–11–4 Framework
19:45 – What 7 Hours of Content Really Means
21:10 – 11 Interactions & 4 Platforms Explained
23:10 – Using Internal Channels & Social to Build Authority
24:40 – How Compliance Pros Can Simplify Complex Ideas
26:00 – 4 Steps to Start Building Your Brand
27:00 – Final Challenge: Go Beyond Policy, Build Trust, Lead Culture
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