Plurio by Elly Analytics: Why B2B SaaS breaks and how AI-agents replace it

They entered the US market with no brand, no partners, and no margin for mistakes. Instead of chasing “one more channel”, they spent a year running brutal research, 150+ calls per quarter. The conclusion was uncomfortable; the product sold, but there was no scalable way to grow sales.

So they rebuilt the product into an AI agent. One that connects directly to real business data, explains what’s happening across the funnel, and takes action inside ad platforms.

This episode is also about becoming an AI-first company in practice. Every team, marketing, product, analytics, and sales, works inside Cursor as a shared system. Knowledge base, onboarding, strategy, and daily decisions live in one place and default to AI.

This episode focuses on Eveline Ogorodnikova, Head of Marketing at Elly Analytics and Plurio. As the first marketer in the team, Eveline led Elly through four years of market expansion, failed scaling attempts, and a strategic shift from analytics dashboards to an AI-native performance marketing agent.

Eveline shares what actually worked, what didn’t, and how to run an AI-first company day to day:
↳ Why they made 150+ calls per quarter, and still couldn’t scale revenue
↳ How interview funnels outperformed classic demo funnels in outbound
↳ Why dashboards stopped working, and why “answers + actions” became the only scalable model
↳ How the team rebuilt performance marketing around an AI agent that optimizes campaigns based on revenue, not clicks
↳ What it really means to build an AI agent that connects to trusted business data, explains changes across the funnel, and takes action inside ad platforms without human micromanagement
↳ How every team works inside Cursor as an operating system: onboarding, strategy, research, decisions, and context all live in one place
↳ Why Cursor replaced onboarding docs, internal wikis, and most sync meetings
↳ How AI changes roles inside the company, fewer manual operators, more strategic thinkers
↳ Why AI-first companies still need humans, but in completely different jobs than before

If you’re building a complex B2B SaaS, selling to marketers or founders, and feel stuck between “the product works” and “growth doesn’t scale”, this episode will hit close to home.