FOX Entertainment | Trollbäck+Company (Fox Broadcasting Company Fall 2019 Rebrand montage)
Автор: DruggedAndQuartered
Загружено: 2020-08-24
Просмотров: 6329
The Little Things
Big Gigantic
Trollback Company
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FOX Entertainment Brand Identity
Context
Define a new brand strategy and identity for the newly-independent “fourth network” that reimagines the future of TV and launches a culture-defining, cross-platform entertainment brand built for a new generation of fans.
Strategy
Champion the brand’s bold legacy of risk-taking by introducing a new positioning and design system that empowers storytellers at FOX to create breakthrough entertainment that breaks through popular culture.
Solution
Launch FOX Entertainment as a bold new challenger brand, delivering robust systems for messaging, tone of voice, design, and animation across every touchpoint, including on-air, streaming, digital, social, print, and IRL applications.
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