Lucy Guo- Startup Investing Masterclass: Branding Yourself in VC

You’ve done the diligence, learned about valuation, completed your theses, and learn all the deal terms, now it's time to brand yourself and who you are as a VC. In the final part of our startup investing masterclass, we learn from the Legendary Lucy Guo on branding alongside our own Cheryl Campos and Zehra Naqvi.

Timestamps:
00:00 Why does branding matter and how you should brand yourself
03:13 Why is a personal brand so effective and examples of amazing branding
09:04 Action steps
11:55 Lucy joins us
12:34 Lucy's background
13:51 Lucy on upbringing
14:41 Pivotal moments and Neopets business!
20:44 on the first company and Ycombinator (listen to your uber drivers!)
24:21 How branding helps deal flow and hiring
26:05 on missteps from branding
28:45 Why Twitter is a go-to social channel
29:19 Q&A begins: "What qualities does she look for when hiring"
31:28 "What's next for you?"
32:42 "What advice do you have for female investors?"
35:06 "How difficult was your transition from finance into tech?"
36:14 "Do you like being a VC or operator better?
37:33 "What prompted you to leave Scale Ai"
38:00 "What your deal flow process look like?"
40:40 "What are you looking forward to this summer?"
42:48 Outro

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