034. Lead Generation KPIs Every Marketing & Sales Team Should Track
Автор: Boundify
Загружено: 2022-06-24
Просмотров: 187
We know that lead generation is an essential part of our digital strategy. When analyzing the results, many metrics and KPIs stand out; but honestly what KPIs should the marketing and sales team know to improve? Are all the KPIs important for my strategy?
00:00 - Intro
02:01 - Conversion Rate
04:48 - Cost Per Lead
07:26 - Lead Value and Lead Quality
09:28 - Return on Ad Spend
10:58 - Customer Acquisition Cost
12:46 - Revenue and ROI
15:36 - Customer Lifetime Value
17:34 - How Do You Calculate Customer Lifetime Value?
19:34 - How to Improve Lead Generation Results?
24:11 - Outro
Join me to discover the most important KPIs for your strategy.
#LeadGeneration #KPIs #marketingstrategy
🔗 Episode Resources:
Learn more about B2B demand generation → https://www.boundify.io/blog
Learn more about B2B metrics → https://www.boundify.io/blog/b2b-dema...
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https://www.boundify.io/lets-talk
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