Stand Out with LNC Videos with Barbara Levin and Pat Iyer

http://legalnursebusiness.com
Welcome to Legal Nurse Podcast – the podcast for legal nurse consultants who want to refine their skills and stand out in a competitive field. In today’s episode, “666 Stand Out with Video,” hosts Pat Iyer and Barbara Levin share a lively, practical guide to using video marketing effectively.

Whether you’re nervous about being on camera or curious about AI’s role in content creation, you’ll find realistic tips, honest advice, and inspiration to move your business forward.
Pat Iyer shares her personal journey from video novice to experienced creator and explains why video is one of the most effective yet underused tools for legal nurse consultants. You’ll learn how video sets you apart from competitors, builds credibility and rapport with attorneys, and drives faster business growth.

From improving email open rates to memorable storytelling, Pat and Barbara discuss why video marketing matters, how to create content attorneys will actually watch and share, and the ethical nuances to keep in mind.

You’ll also hear how AI tools like ChatGPT can help you research your ideal client, write stronger scripts, and produce engaging videos with less effort. The hosts offer a preview of their upcoming LNC Success Conference and respond to listener questions about using technology and fine-tuning strategies. By the end of this episode, you’ll feel ready to overcome your hesitations, start developing your video presence, and turn “know, like, trust, remember” from a marketing phrase into your professional advantage.

Here are five questions that this podcast answers:
1. What are the main fears legal nurse consultants face when creating videos, and how can they overcome them?
2. How does adding video to email marketing influence open and click-through rates when targeting attorneys?
3. What is the “know, like, trust, and remember” factor in marketing, and how do videos help legal nurse consultants build these relationships with attorneys?
4. How can legal nurse consultants use AI tools to research and attract their ideal attorney clients for video content?
5. What legal and ethical considerations should legal nurse consultants keep in mind when sharing stories and case details in their videos?

Join us for our 12th LNC Success Online Conference coming up November 13-15. Enjoy education, support, and networking from the convenience of your home. Participate in hands on workshops so you can apply the skills you are learning. Register at http://LNC.tips/Nov25.

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Legal Nurse Podcast is in its 10th year! We are thrilled to have listeners in 114 countries. Subscribe to this channel to get the video interviews.

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Oh yes, there is more. Want tips to make your legal nurse consulting business shine? Get your free reports at http://legalnursebusiness.com.

About Pat Iyer: Pat is an experienced LNC who will make you approach your LNC business in a whole new way. She is the author/editor of 70 books, including her newest books, coauthored with Silvia Aninye: LNC Success: Build Your Business with Confidence, Strategy, and Results Vol 1 and 2. She is a member of the National Speakers Association and the American Association of Legal Nurse Consultants.