"My VA Literally Saved Me” | Rachel Coles on Scaling Smart After Reaching Burnout

In this episode of Behind Every Successful Leader, host Holly Copsey chats with Rachel Coles, founder of Conv3rt Marketing, a purpose-driven B2B agency built on flexibility, strategy, and heart. As a working mum and fast-scaling founder, Rachel shares how her VA, Martha Kilner, became the operational powerhouse that helped her grow her business - without losing her sanity.

You’ll hear how Martha went from supporting on socials to becoming Rachel’s right-hand woman, cleaning data, streamlining operations, setting up Notion systems, and even training the team. From burnout to balance, Rachel shares candidly how one powerful hire changed everything.

What You’ll Learn in This Episode:
💠 The moment Rachel knew she couldn’t do it all - and signed Martha on the spot
💠 Why “cleansing data” turned into a game-changing compliance workflow
💠 How a VA can actually teach you to run your business better
💠 Tools, systems, and real team integration tips that work
💠 “She’s more than a VA - she’s a friend, and we love her”
💠 If you're a founder stuck in a rut or on the edge of burnout, Rachel’s story might be just the inspiration you need.

Timestamps
00:00 The Power of Virtual Support
00:40 Introducing Rachel Coles of Conv3rt Marketing
01:23 Reaching Burnout - The Moment Rachel Realised She Needed a VA
03:02 Finding the Right VA - Why Rachel Couldn't Live Without Hers
03:46 How a VA Can Do The Tasks You Have No Time For
05:29 Go from Surviving to Scaling with a VA
06:21 Stuck in a Rut - The Transformative Impact of a VA
07:17 Using Notion to Work Effectively with a VA
08:03 Building a Strong Team Dynamic
08:55 How to Connect with Rachel Coles

Connect with Rachel:
Conv3rt Marketing LinkedIn:   / conv3rt-marketing  
Rachel Coles LinkedIn:   / rachel-allman  
The Conv3rt Podcast: https://conv3rt.co.uk/podcast/

Rachel's VA Martha Kilner:   / martha-kilner  

Read more: https://virtuallypriceless.co.uk/vptv...

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