SC Asset for Good Mornings (Thailand)

SC Asset for Good Mornings (Thailand)
Bangkok

amc asia! helped drive the campaign "SC Asset for Good Mornings", a rebranding mission for one of Thailand's leading real estate developers.



In a holistic, multi-channelled campaign that culminated in a three-day event, amc asia! drove a unified message that demonstrated SC Asset's ability to create great beginnings every day, for everyone.



Targeting different target audiences with a singular messaging, amc asia! drummed up event anticipation via print and social media. At the event, amc asia! deployed an influencer strategy, featuring celebrity guests and performers at the event. Performances by renowned musicians like Kong Saharat and painting demonstrations by famed local artists also created a highly sensorial experience for guests.



From a brand video to 2D images and props, collateral depicted the lifestyles of a variety of audience segments, while linking them to the single message of "good mornings" made possible with SC Asset.



To engage the audience with the brand even further, amc asia! developed immersive experiences like hands-on cooking classes, postcards that could be taken home as mementos, and a photo booth for guests.



The campaign was a runaway success, with SC Assets reporting a sold-out property, and excellent feedback from guests.