How Businesses Turn Value Into Cash (And Reinvest It for the Highest Return)

Most business owners can see revenue and profit.

Very few understand how value actually turns into cash — or how to reinvest that cash for the highest return.

In this video, I break down the business value equation step by step:

Value → Revenue → Profit → Cash → Reinvestment

You’ll learn:
Why cash is created long before it hits your bank account
The biggest mistake owners make when reinvesting business cash
The four ways businesses can reinvest — and how to decide which earns the highest return
Why reinvesting everything back into growth isn’t always the right answer

This is about operating a business with clarity, staying alive long-term, and maximizing lifetime returns as an owner.

👉 Interested in going deeper? Join my worksop:
5 Days to Financial Clarity for You & Your Business
Guaranteed ROI or your money back.
JOIN: https://maven.com/smb-finance-os/fina...

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Hey, I’m Kurtis Hanni, founder of SMB FinanceOS and fractional CFO at BisonCFO. I make finance simple for founders and small business owners.
If cash flow stresses you out, or you’ve ever said “I don’t get my financials," you’re in the right place.

Start with my course, Financials Simplified: https://www.smbfinanceos.com/courses/...
Need expert help? Book a call with Bison CFO: https://bisoncfo.com/get-in-touch

Let’s make your numbers finally make sense.

P.S. - Join the conversation on social!
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