3 tips to succeed in a saturated music industry

Some people say it’s best to avoid a saturated market. That if the market is too crowded with competitors it will be difficult, if not impossible, to penetrate. But let’s be contrarian and take the opposing view. In a saturated market, there are clear signals about where opportunities lie. However, most of us don't read those signals properly. When a market is saturated, artists create similar sounding music. That tells us the market has many eager listeners and fans. Otherwise, it wouldn't be sustainable for so many artists to be in it. And that’s great to know. It says the whole industry is aware that a great music opportunity exists.

But why are artists afraid of a saturated market? The presence of tons of other artists means they are vying for the attention of these hungry fans and listeners. That means the market has a lot of noise. You’ll probably feel a lot of pressure to spend more in marketing, when in fact, your real challenge is just to do effective marketing and come up with unique strategies to get your listeners and fans, like working smarter not harder. A saturated market keeps everyone on their toes to always keep improving; otherwise, their music would soon become obsolete. The challenge for you is to keep listeners and fans engaged and to keep making your music better. So let’s get started.