Who Killed Car Journalism? + The Cars That Made Us | BCG Podcast w Imthishan & Jeff

Ghosts, Gearboxes & Great Stories | BCG Podcast w/ Jeff Bailey & Imthishan Giado!
Classic cars, haunted highways, and the death (or rebirth?) of motoring journalism! In this lively BrownCarGuy Therapy Session, Shahzad Sheikh (BrownCarGuy) is joined by fellow automotive media veterans Jeff Bailey and Imthishan Giado for a deep dive into how the car world - and the way we write, film, and talk about it - has evolved.

They discuss whether car journalism is dead or just rebooted for the influencer age, how understanding your audience really matters, and why EVs, range anxiety, and modern car design are reshaping everything. Expect humour, nostalgia, and brutally honest insights about writing, creating, and surviving in the ever-changing world of cars and content.

Plus: haunted roads, electric Minis, oversized modern cars, classic BMWs, and how sound — or the lack of it — is killing the joy of driving. If you love cars, car culture, and good conversation, this one’s for you.

📚 Featured Topics:
EV range anxiety & charging chaos
Why classic cars get more attention than supercars
The real difference between influencers and journalists
How sound defines driving emotion
The behavioural psychology of car ownership
What audiences actually want from car media
Haunted highways and the cars we’d take to drive them

🧠 About the Guests:
Jeff Bailey – journalist, author, publisher, songwriter, entrepreneur and all-round motoring raconteur.
Imthishan Giado (in Dubai) – car journalist, and co-founder of Motoring Middle East.
Hosted by Shahzad Sheikh – aka BrownCarGuy.

🎧 Listen, laugh, and argue along!
💬 Drop your thoughts in the comments: Is car journalism dead — or just rebooted?

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Brown Car Guy