How to Use Personal Stories to Land More Clients

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Most founders avoid personal stories in content because they don’t want to overshare, sound fake, or feel like influencers. But here’s the truth: when told right, these stories are powerful trust-builders — and they can directly lead to booked business.

In this episode, Jack and Ryan break down three proven personal story templates that have led to real deals (for them and their clients). Plus, how to use these stories across your marketing: podcasts, social, video, and beyond.

📌 Jump In Here:

0:00 - Teaser
0:35 - Episode beginning
1:08 - Don’t be “likeable”, be relatable
3:21 - The first format for personal stories
6:01 - Being comfortable w/ some people not caring
9:06 - The “I used to be a ____” format
11:01 - Marketing is NOT natural
16:47 - “_____ changed my life” format
19:04 - Don’t forget the “call to action”
21:18 - Episode wrap-up

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