#424

Late November 2025 brought fewer tournaments but major structural developments. Two results defined the week: Sami Valimäki claimed his first PGA Tour victory at the RSM Classic, while David Puig delivered a statement win at the Australian PGA Championship. Exhibition events such as The Skins Game added further attention.

The central global discussion, however, focuses on the proposed PGA Tour–LIV alliance, a partnership set to reshape professional golf from 2026 onward. LIV Golf has confirmed its switch to 72-hole events, designed specifically to regain OWGR points and restore major-championship access for its players. Early simulations show notable boosts for stars like Bryson DeChambeau. Rory McIlroy called the update “cool,” while the broader debate about competitive integrity continues.

At the same time, the PGA Tour is considering major schedule reductions. CEO Brian Rolapp acknowledged internal discussions about cutting the season to roughly 20 events—an adjustment that would dramatically alter the competitive landscape. The report emphasizes that mergers, format shifts, and player movement will drive the next phase of global professional golf.

Financial investment continues to surge. The DP World Tour secured the largest title sponsorship extension in its history—a record 10-year agreement, strengthened further through a new technology partnership with AWS. Player-side investment is increasing as well, highlighted by Patrick Mahomes signing a multi-year commercial extension that expands his presence in golf.

Broadcasting and production are entering a new era. The LPGA finalized a multi-year media agreement with FM, Golf Channel, and TrackMan, guaranteeing full live coverage beginning in 2026. LIV Golf simultaneously expanded its TrackMan ball-tracking partnership to elevate its broadcast quality. Together, these deals signal rising capital and interest across all major tours.

Commercial branding continues to evolve heading into 2026: Bryson DeChambeau with Reebok, Max Homa with Cobra, Rickie Fowler with Puma, along with additional partnerships involving Ernst & Young.

The report closes with a forward look: the season-ending stretch begins with Tiger Woods’ Hero World Challenge, the traditional kickoff to the winter golf swing.

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