These fast fashion brands are greenwashing | H&M and Primark vs. Fashion Revolution Week

These fashion brands are definitely greenwashing: H&M, Primark, and many more (fast) fashion brands.
What is greenwashing? Which brands are guilty of it? How to recognize greenwashing? How to help prevent it? This video is my contribution to Fashion Revolution Week 2021. See resources below if you wish to get involved.

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Take care!
Justine

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WHAT I AM WEARING:

Jewelry: https://bit.ly/2TngX9G


SEEN OR MENTIONED IN THIS VIDEO:

Fashion Revolution:
Get involved: https://www.fashionrevolution.org/#ge...
Resources to learn more: https://www.fashionrevolution.org/res...

My previous videos about fast fashion:
The price split for a garment:    • Fast fashion to fair fashion: a toolbox to...   (TEDx talk, start at 07'55)
The fast fashion business model:    • The FAST FASHION trap & how to escape | #w...  
Fashion brands not paying the factories during Covid in 2020:    • When Fast Fashion brands think we are not ...  

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What do the colors you wear say about you?:
   • What the colors you wear say about you | J...  


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SOCIAL / LINKS

Shop my jewelry collection:
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(Ethically & sustainably made, with recycled Sterling silver & 24K gold)

Shop my clothing collection:
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(Yarns & fabrics sourced from the best European mills, production in Europe)

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Business requests only:
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CREDITS

Sources:
H&M press release: https://about.hm.com/news/general-new...
H&M called out for greenwashing: https://www.dezeen.com/2019/08/02/hm-...
H&M joining the Bangladesh Accord: https://www.reuters.com/article/us-ba...
H&M missed the 2018 wage target: https://turnaroundhm.org/2019-01-31/
H&M donation to a trust in Bangladesh: https://about.hm.com/news/hm-consciou...
Estimated living wage in Bangladesh: https://wageindicator.org/salary/livi...
Primark press release: https://www.primark.com/en/the-edit/w...
Primark not being organic + statement from the company representative: https://www.forbes.com/sites/oliviapi...
The Clean Clothes campaign (2013 report): https://cleanclothes.org/about/annual...

Music:
The music I use is from Epidemic Sound (free trial if you use this link): http://share.epidemicsound.com/snFtr

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MY FASHION DESIGN & VIDEO EQUIPMENT

My video equipment:
*Main camera (newer version than mine): https://amzn.to/3d7Oluy
*Main camera objective: https://amzn.to/2P9KAN8
*Small camera: https://amzn.to/3slAkjv
*Main mic: https://amzn.to/3slAkjv
*Small mic: https://amzn.to/3rmXx3e

My fashion design tools:
https://amzn.to/2GMeAHy

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Legal disclosure: these links are affiliate links. There are here for you to see the products and prices. If you buy a product through these links, I get a small share of the price (without the product being more expensive for you). You don’t have to use those links. It is up to you :-)

This video is not sponsored.

#fashion #sustainablefashion #ethicalfashion #fashionindustry