Jim McFarland: America’s Cobbler – Shoe Repair Craftsmanship, Creating Legacy and Going Viral

Step into the world of Jim McFarland, better known as "America’s Cobbler," a fourth-generation shoe cobbler whose craftsmanship has captivated millions across social media. With over four decades of experience, Jim has spent his life reviving and restoring shoes to their original factory condition—combining old-world artistry with modern-day storytelling that has garnered him nearly 3 million followers on TikTok, Instagram, and YouTube.

From his family shoe repair shop in Lakeland, Florida—founded in 1918 by his grandfather—Jim shares his journey of keeping a dying industry alive. His path to becoming America’s Cobbler wasn’t linear; after leaving college to help his sick father, Jim discovered his passion for the craft, ultimately dedicating his life to preserving the family legacy.

In this heartfelt episode of Iconic Insights, Jim dives deep into:

The history of his family’s cobbling business and its 100+ year legacy.

The challenges of running a small business in an industry that’s dwindled from 100,000 repair shops in the 1930s to only 3,000 today.

How his daughter Victoria’s viral video brought newfound recognition to his work and introduced shoe repair to a new generation.

How his viral content not only educates but inspires people to appreciate the beauty of craft and legacy.

Hosts David Allen Tracy and Chaq Cozart explore Jim’s unwavering dedication to his craft and the art of balancing heritage with innovation. This episode will leave you inspired to rediscover the magic of small businesses and the importance of preserving timeless skills.

Don’t miss this incredible conversation with America’s Cobbler—where every stitch tells a story, and every sole is given a second chance.

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