The Untold Story of Jockey in India || How page industries become a 45000 crore company?

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"India’s innerwear market was once completely unorganized, with most products considered private and hardly talked about. In 1994, Page Industries brought the iconic American brand Jockey to India and transformed the way Indians perceived innerwear. This case study dives into how Page Industries built a ₹45,000 crore empire by turning a taboo product into a premium lifestyle brand, mastering manufacturing, branding, distribution, and retail strategies. Learn how smart business decisions, marketing innovation, and understanding consumer behavior helped Jockey become a household name in India."

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