The Journey into Sales and Technology

In this episode of the Smart Office Podcast, host Hippolyte Asah interviews Keith Daser, founder of Deliver Digital and host of the Sell Me This Podcast. They discuss Keith's journey into sales and technology, the inspiration behind Deliver Digital, and the challenges faced in the early days of entrepreneurship. Keith shares insights from his podcast interviews with founders and operators, the impact of AI on sales and consulting, and the evolving business landscape in Calgary. He offers valuable advice for aspiring founders and reflects on the importance of resilience and human connection in the entrepreneurial journey.

Takeaways
Keith Daser emphasizes the importance of understanding technology for non-technical business leaders.
The journey into sales often begins unexpectedly, as seen in Keith's experience with Xerox.
Deliver Digital aims to help organizations make better technology decisions.
Resilience is crucial for entrepreneurs, especially in the early stages of a startup.
The 'Sell Me This' podcast evolved from a focus on sales to exploring the technology ecosystem.

Calgary is an advantageous place for startups due to lower living costs and opportunities.
AI is transforming the sales landscape, but human connection remains vital.

Founders often face loneliness and pressure in decision-making.
It's essential for founders to expand their networks beyond personal connections.

The Canadian business landscape needs to adopt technology more aggressively to improve productivity.