How I Scaled a Home Decor Brand From $0-$176k/mo in 15 months with Facebook Ads

How I scaled a Home Brand From $0-$176k/mo in 15 months with Meta Ads.

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In this video, I break down exactly how I scaled a struggling home decor brand from $0 to $176,000/month in just 15 months using a proven Meta ads strategy. I cover the full roadmap—from customer profiling and campaign structure to creative testing, retention systems, and email/SMS automations.


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0:00 – Intro: Scaling a Home Brand with Meta Ads
0:24 – Who Am I & Why Listen to Me
0:55 – Results From Other Brands Using This Strategy
1:32 – Four Pillars Overview
1:41 – Pillar 1: Ideal Customer Profile
2:36 – Pillar 2: Ad Account Structure
4:21 – Adding Organic Awareness Campaigns
5:06 – Leveraging Lookalike Campaigns
6:05 – Pillar 3: Creative Strategy
6:15 – Us vs. Them Ads
6:50 – Founder Story Ads
7:19 – “What Is” Style Ads
8:06 – Pillar 4: Website & Retention
8:21 – Website Optimizations
9:35 – Email & SMS Marketing Strategy
10:45 – Why Retention Matters in Scaling
11:02 – Your Two Options: DIY vs Coaching Program
11:31 – What You Get Inside My Coaching Program