How Homeowners REALLY Pick a Contractor

Every homeowner follows the same 4 steps before they ever hire a contractor — and if your business isn’t showing up at each one, you’re invisible.

In this video, Jordan Harrison from Presto Media breaks down the real homeowner decision process:
1️⃣ Problem awareness (drafts, leaks, damage, noise, bills)
2️⃣ Research (Google, YouTube, ChatGPT, blogs)
3️⃣ Comparison (reviews, websites, referrals)
4️⃣ Action (call, form, or message)

When you understand how people actually buy, you can build marketing that turns clicks into calls — and calls into booked jobs.

🎥 Watch the full video: “How Local Marketing Actually Works for Contractors”