Popularity vs. Profitability: How to Prove Social Media ROI to Your CFO
Автор: THE GROWTH PROTOCOL
Загружено: 2026-01-08
Просмотров: 2
Is your social media strategy just a cost center, or is it a revenue engine?
In this video, we tackle the ultimate standoff in the marketing world: The Creative Marketer vs. The CFO. While marketers chase engagement, virality, and brand awareness, executives are demanding hard numbers on ROI, Customer Acquisition Cost (CAC), and Return on Ad Spend (ROAS).
We break down how to bridge the gap between "Popularity" and "Profitability" by changing the way you use data.
In this video, you will learn: 📍 The Standoff: Understanding the disconnect between creative metrics and financial goals. 📍 The Metrics That Matter: Why surface-level metrics (likes/impressions) no longer cut it and how to calculate CAC and ROAS. 📍 The 3 Tiers of Metrics: Distinguishing between Vanity, Actionable, and North Star metrics. 📍 Data Storytelling: A 4-step plan to build a data narrative that connects social efforts to business objectives. 📍 C-Suite Reporting: How to create a report that your CFO will actually respect.
Stop letting your social media efforts go unnoticed by the board. Learn how to translate your likes into leads and your shares into sales today.
#SocialMediaMarketing #MarketingROI #DigitalStrategy #CFOvsMarketer #BusinessGrowth
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