ELEVATE Education Series Finale With APMA Data That Changes Everything

Twenty-one thousand sales. That's roughly how many transactions flow through the UK affiliate channel every thirty minutes. Yet when Kevin Edwards, Chairman of The APMA (Affiliate and Partner Marketing Association), presented the organisation's State of the Affiliate Nation 2025 report at ELEVATE London, he revealed something more troubling than impressive growth figures: the affiliate industry has a quarter-billion-pound blind spot in how it reports its own value.

As we close out our September ELEVATE Education series—our comprehensive "back to affiliate marketing school" examining the strategies, tactics, and insights shared at this summer's summit—Kevin's masterclass provides the perfect capstone. While previous sessions explored performance marketing's reality check, B2B partnerships, media buyer essentials, Google visibility strategies, LinkedIn partnership development, and influencer collaboration, Kevin's data-driven analysis reveals systemic issues that impact everything we've discussed throughout this series.

Want to continue learning from industry leaders like Kevin Edwards? Secure your tickets for ELEVATE 2026 and gain access to exclusive insights from the practitioners who are reshaping affiliate marketing. This marks the conclusion of our September ELEVATE Education series, but the conversation continues at next summer's event. https://www.affiversemedia.com/elevat...