Beyond Automation: The Rise of Artificial General Marketing Intelligence | Musa Kalenga | TEDxDurban

This talk explores Artificial General Marketing Intelligence (AGMI©) — a transformative vision where artificial intelligence becomes an equal creative partner rather than just a tool in marketing. By blending AI’s data-driven speed and optimization with human creativity and emotional intelligence, AGMI© redefines how campaigns are conceived, executed, and refined. Backed by insights from MIT research, it shows how AI frees marketers from repetitive tasks, enhances idea generation, and breaks cognitive biases, ultimately unlocking unprecedented levels of efficiency, personalization, and creative impact in marketing. Musa is an author, marketer, brand communication specialist, writer and entrepreneur. He is a lauded speaker, author of The Brave Code and Ladders and Trampolines and a strategist who was recognised as one of the Top 200 young South Africans by the Mail & Guardian in 2012. He is the former Head of Digital Marketing for Nedbank and former Client Partner for Facebook Africa.

Currently Group Chief Executive Officer of the Brave Group and Co-founder of Bridge Labs, Chairman for the University of Johannesburg SCiiS Industry Advisory Board and Investor, AA SA Board Member. Musa addresses the problem of gaining access to appropriate online tools for entrepreneurs and Small to Medium Businesses (SMB's) by building mobile platforms to support growth in emerging markets. His passion is using technology to improve the communities and businesses and inspiring the youth. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx