How To Scale Facebook Ads (Without Breaking ROAS)

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When To Scale Your Facebook Ads (Without Them Breaking)

Scaling Facebook ads is more than just increasing your budget.

In this video, I break down the exact metrics you need to watch, how to calculate your break-even ROAS, and the real math behind scaling profitably.

If you're spending on ads but unsure when or how to scale, this guide is for you.

00:00 When to scale Facebook ads and why knowing your numbers is essential
01:21 How to calculate your break-even ROAS and profit margins
02:44 Understanding how scaling affects ROAS efficiency
04:35 Example of a highly scalable ad account and brand attribution impact
05:56 Mid-range ROAS scenario and cautious scaling strategy
07:20 Budget increases and testing new creatives for better performance
08:14 Recommended scaling percentages to avoid breaking your ads
09:12 Diagnosing conversion funnel issues if your ads aren't profitable
10:32 How average order value and conversion rate impact ad profitability
12:55 Comparing profitable and unprofitable ad scenarios using simple math

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Hello! If you're new to the channel, my name is Blake Bauer.

I've been running Facebook & Google Ads since 2017 and have generated over $20M in revenue for our clients in over 20+ different industries.

My day job is building the best performance advertising agency in the world, JetAds.

In this video {insert video description}.

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