WHY TRUCKING COMPANIES STRUGGLE TO HIRE - AND HOW WE FIX IT | Matthew Haynes | Business Spotlight

In this episode of Business Spotlight, host Everardo Recendiz (Coach Ever) sits down with Matthew Haynes, Partner and Operations Leader at To Exceed, to explore the realities of owning and scaling a niche marketing business in the trucking industry.

Matthew shares his unconventional career path—from tech support and corporate management at General Dynamics to becoming a business owner in truck driver recruitment marketing. He breaks down how To Exceed helps small to mid-sized trucking companies lower cost per hire, improve lead quality, and build more effective recruiting systems through data-driven advertising and robust reporting.

This conversation dives deep into:

The challenges of recruiting in the trucking industry

Why specialization and niche focus matter in business

Navigating post-COVID downturns and industry volatility

Reducing cost per hire through smarter marketing strategies

The importance of reporting, attribution, and analytics

Transitioning from employee to business owner

Delegation, focus, and leadership lessons learned the hard way

The future of recruiting, automation, and AI in trucking

Matthew also shares practical advice for entrepreneurs, discusses the importance of sleep and focus, and explains how businesses can get a free digital audit and consultation to identify opportunities to improve their recruiting performance.

Whether you’re a business owner, marketing professional, or entrepreneur considering ownership, this episode offers real-world insights into building resilient systems, surviving industry downturns, and creating long-term value through specialization.

🎙️ Hosted by: Everardo Recendiz (Coach Ever)
🏢 Guest: Matthew Haynes, Partner – To Exceed
📈 Topics: Business Ownership, Recruitment Marketing, Trucking Industry, Cost Per Hire, Leadership, Entrepreneurship, Digital Strategy

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