You Have Many More Options Than Just Google Ads

Google Ads is still very important. But if you're putting 100% of your budget in the channel, I think it's time to start looking at more options. This video is a recap of a recent presentation Joe performed showing real-life examples of how he took wasted spend from Google and ran successful new campaigns on other paid media channels.

0:28 - Why Google Isn’t Always the Right Place
3:16 - Just a Teaser of Some of the Other Options We Can Run Ads On
3:32 - Do You Really Think Your Target Audience is Only on Google?
4:29 - How to Check If Your Audience is On Another Platform
6:19 - Real Client Case Study #1
8:32 - Real Client Case Study #2
10:40 - Real Client Case Study #3
14:39 - Using Other Channels to Help Google
15:56 - Other Ideas for Unique Targeting Options

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