JISOO Doesn't Care

In the late 2010s, K-Pop was the envy of the world, an invincible industry with skyrocketing global fandoms. BLACKPINK hit record highs, dominating charts, but the intense spotlight soon demanded a relentless push for individual brand dominance that threatened the group's identity and plunged many idols into a "Lost Self."

In this video, we explore the stardom miracle that propelled JISOO to the top and the critical missteps of an industry demanding total submission to fame. We dissect the cultural challenges, the pressure of solo careers, and the systemic failures that left JISOO grappling with public scrutiny and the need to constantly self-promote.

Why did JISOO’s approach fail to align with the industry standard? What lessons can other idols and young professionals learn from her commitment to authenticity? Dive into this analysis of JISOO’s unique rise and the lasting impact of her decision to stay true to herself.

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