Can Arattai (Zoho) Beat WhatsApp? (The Truth About Meta)

Why did Hike Messenger and Koo App fail? And can Zoho's Arattai Messenger finally beat WhatsApp? We analyze the Indian social media crash. From the rise of Jio to the sudden death of Hike and the struggle of Koo, we investigate the hidden forces crushing Indian startups. Is it bad product design... or is it the "Meta Trap"?

In this video:
0:00 - The Indian Tech Paradox
0:26 - The Jio Revolution & Data Tsunami
0:48 - The Hike Messenger Story (Why it failed)
1:45 - The Great TikTok Ban & The Vacuum
2:06 - The Koo Echo Chamber
2:28 - Logical Reason
2:40 - Zoho, Arattai & The Fight Back
3:55 - Conclusion: Can we ever win?

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🎵 Music & Credits:
Music provided by YouTube Audio Library, Pixabay, and VN.
Tracks:
"investigative background" by OpenMindAudio from Pixabay
"Dark Fog" by Kevin MacLeod (incompetech.com)
"Computer Overlords" by White Bat Audio
"Investigation" by YouTube Audio Library
Music by Mykola Odnoroh from Pixabay
"Clover 3" by Vibe Mountain
"A Sad conversation" from VN video editor
"Tension background music" by SigmaMusicArt from Pixabay
"The New Order" by Aaron Kenny
"GodFury" by Anno Domini Beats
"Cinematic Dramatic" by AlexZavesa from Pixabay
"Better day" by penguinmusic

Sound Effects via Pixabay and VN
Stock footage generated via AI (Veo, Luma).
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