2025 State of the Self Storage Industry - Gabfocus Episode 69

After a year of declining occupancy and increasing competition, what can we expect in 2025? The new year is the perfect time to audit your self storage business and make plans for the rest of the year, so we've invited a self storage storage trends expert to share the forecast for the coming year!

Featured Speaker: John Chang
Moderators: Tommy Nguyen & Melissa Huff

Category: Trends
Focus: Owners & Operators
Aired: February 20, 2025

If you don't have time to watch the whole session, here are some of our favorite parts:

00:00 - Introduction
4:11 - What are the major self storage trends from 2024?
6:40 - What economic trends are affecting the self storage industry?
14:40 - Will self storage street rate wars continue in 2025?
18:00 - Are self storage occupancy rates trending up or down?
21:48 - How saturated and competitive are different self storage markets?
24:00 - What specific regional and marketing specific self storage trends have you noticed?
28:00 - How are younger generations changing the average length of stay?
32:30 - Will competition increase in the self storage industry in 2025?
38:15 - Should self storage businesses worry about lawsuits in the multi-family industry?
42:00 - Is it a good time to invest in self storage in 2025?
48:01 - What self storage trends should you watch out for in 2025?
51:40 - What current migration trends are affecting self storage?
53:50 - Which trend will affect self storage the most in 2025?

What are Gabfocus Sessions?

Gabfocus Sessions are virtual workshops for self storage owners, managers, and operators. Brought to you by the team behind Gabfest: StoragePug and Lighthouse Storage Solutions.

Each session features hand-picked industry pros who will dive deep into relevant topics surrounding our industry, share best practices, and explore trends in the market. It's our hope that these sessions help you navigate your self storage business better during these uncertain times.

Want to learn more about self storage? Join us on select Thursdays for Gabfocus.

StoragePug helps self storage owners attract new tenants and rent more units with made-for-self-storage websites. We also love creating content (like this) to help you grow your storage business and become a self storage expert!

Check out some of our favorite resources:

Self Storage Marketing Playbook - https://hubs.la/Q02YKbLd0
The Self Storage Dictionary - https://hubs.la/Q02YK8N-0
Self Storage SEO Guide - https://hubs.la/Q02YKb580
Beginners Guide to Self Storage Investing - https://hubs.la/Q02YJ5ft0
Google Business Playbook for Self Storage - https://hubs.la/Q02YKc4W0

Resource Library: https://www.storagepug.com/resources
Self Storage Blog: https://www.storagepug.com/blog

#selfstorage #selfstorageinvesting #selfstoragemarketing