When Milking Your Customers Backfires...Unity's Downfall

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Unity used to be the engine everyone loved. It powered indies and hits like Pokemon Go and Call of Duty Mobile, all while being easy to learn, packed with tutorials, and famous for the whole build once deploy everywhere setup. For years it felt like the friendly engine that wanted creators to win. Then a single pricing change flipped the entire industry against them. Overnight, developers were confused, angry, and genuinely scared that a retroactive install fee could bankrupt them. Studios behind games like Among Us, Slay the Spire, Rust, and countless indies all said the same thing. They were done with Unity. The backlash was so intense that it tanked the stock, forced leadership changes, and sent developers running to Unreal and Godot. Unity tried to walk it back, but trust was already gone. This is how a beloved engine managed to spark one of the biggest revolts in gaming and why its future suddenly got a whole lot more uncertain.

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Timestamps:
0:00 - Unity
0:26 - The Beloved Engine
3:55 - The Grand Plan
9:53 - The Backlash

Resources:
https://pastebin.com/rb1nUNvh

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