Why January Produces 100+ Enrollments for Music Schools (If You Do These Few Things Right)

January enrollment is the biggest growth opportunity for music schools.
In this video, David Martin shares proven January enrollment strategies for music schools—the same approach that helped him grow his music school to multiple locations and over 1,000 students.

Based on real enrollment data (not trends or opinions), David explains why January consistently produces more leads and enrollments than any other month, and what music school owners must do to capture that demand.

You’ll learn how to:
Increase music school enrollment in January and early in the year
Treat January like a true enrollment season, not just another month
Focus your music school marketing on the channels that actually convert
Allocate marketing spend when demand is highest
Use visibility, not gimmicks, to drive consistent enrollments
Create offers and deadlines that help families decide
Follow up effectively so leads don’t fall through the cracks

David also breaks down the 5 marketing channels that consistently drove 100+ January enrollments, including:
Google Ads and local search for music lessons
Re-engaging former music students
Growing enrollment from current students and families
Local signage that builds long-term visibility
School flyer platforms that leverage parent trust

This video is for music school owners, directors, and administrators who want to:
Maximize January enrollment
Plan for early-year or start-of-year enrollment growth
Enroll more music students without adding unnecessary complexity

January demand is real—but it’s also temporary. The schools that win aren’t doing more. They’re executing what works with focus and consistency.