Creativity, Social Design & Freelancing with Ida Persson – BockPress Podcast #2

In this episode, I chat with Ida Persson about designing for impact, freelancing, and creative communities. With experience at IDEO, a background in competitive swimming, and now working as a freelancer, Ida shares her journey from agency life to social design and meaningful collaboration.

Where to connect with Ida Persson:
→ Website: https://idapersson.com
→ LinkedIn:   / idampersson  
→ DESIGNSHIFTS: https://designshifts.org
→ Blog:   / impersson  

Where to connect with Oliver Bock:
→ Website: https://bockpress.de
→ LinkedIn:   / oliver-bock  


What we cover:
00:48 – Welcome to the Podcast! Introducing Ida
01:22 – Reflections on Ida’s talk at the UX/UI Designer Push Conference in Munich
04:17 – The importance of Social Design in Ida’s work
08:14 – Why tackling root causes matters more than treating symptoms
09:00 – Shaping the narrative: Who’s responsible?
11:48 – Why creatives need more sunshine ☀️
17:23 – Quick-fire Q&A (no context, just fun!)
22:55 – Tools for an inclusive design process (lots of amazing free resources!)
28:57 – How Ida chooses her clients and ensures social design is central to her work
31:00 – A successful social design project with real impact
34:30 – Ida’s role as an organizer for Creative Mornings München
38:57 – Expat life in Munich & navigating German culture as a Swede
43:54 – Ida’s project DesignShifts: co-creating a better future
51:18 – How to collaborate with Ida on a project
55:38 – Where to connect with Ida