Revamping a Christmas Campaign │The SME Growth Podcast EP 01

Welcome to Episode 1 of The SME Growth Podcast, brought to you by Wellmeadow! In this debut episode, hosts Richard Buckle, Sam Blackbourn, and Verity Gibson share the behind-the-scenes story of creating a unique Christmas campaign for their client, Granger & Worrall (GW). Instead of a typical holiday greeting, they crafted an engaging, humorous video featuring Santa, which highlighted GW’s expertise in a fun, memorable way. The team discusses the importance of video content, storytelling, and how to create engaging campaigns on tight deadlines.

Check out the Christmas video and case study here: https://www.wellmeadow.co.uk/grainger...

Episode Highlights:

From Idea to Execution:
The team recounts their creative process, starting with the idea to rewrite the holiday message as a poem inspired by "’Twas the Night Before Christmas." They integrated GW’s technical expertise into the story, creating a narrative where Santa seeks GW’s help to upgrade his sleigh for a modern, post-COVID Christmas.

Turning a Poem into Video Content:
Knowing that a poem alone wouldn’t have the impact they wanted, the Wellmeadow team decided to make a video. They walk listeners through the challenge of turning a script into a full video campaign in under two weeks, including hurdles like finding a narrator and improvising costumes.

On-Location Filming at GW:
Rich shares amusing moments from filming on-site, including wandering through a metal foundry in a Santa costume and facing unexpected production hurdles. Despite the challenges, the team pulled together a campaign that captured attention and generated positive feedback from GW’s clients.

The Power of Video in Marketing:
This episode emphasizes the value of using video to connect with audiences on social media. The hosts explain how video content is crucial in modern marketing, noting that engaging visuals can drive significant engagement and brand awareness.

Notable Quotes:

"When you’re on a tight deadline, sometimes you just have to roll with it, even if that means dressing up as Santa."

"Our goal was to create a campaign that felt festive and authentic but also highlighted what GW does best: engineering and innovation."

Key Takeaways for SMEs:

1.) Think Outside the Box: Traditional holiday greetings are fine, but a creative campaign can help your business stand out.
2.) Utilise Video Content: Video captures attention like no other medium, especially when it’s unexpected or humorous.
3.) Tell a Story: Bring in elements of your company’s expertise or values through storytelling to engage your audience.
4.) Experiment with Formats: Pillar content like videos can be repurposed across platforms to maximise engagement and reach.

Follow The SME Growth podcast:
Spotify: https://open.spotify.com/show/7CGj5aU...
Apple Music: https://podcasts.apple.com/us/podcast...
Anchor: https://anchor.fm/wellmeadow

#ChristmasMarketing #CreativeCampaigns #VideoMarketing #DigitalStorytelling #EngineeringMarketing #BrandAwareness #SMEGrowth #Wellmeadow #SantaCampaign #UniqueMarketing #CustomerEngagement #SMEInsights