How to grow a dog grooming business

Watch the full episode here:    • How To Sell to 9-Figure Brands  

In this short segment of the podcast, the hosts break down a question from a mobile pet groomer who charges $1,000/month for two grooms—10x more than Petco—and wants to know how to grow a hyper-premium, niche service without running out of customers.

This clip dives deep into upmarket positioning, wealthy customer behavior, and how to turn a grooming business into a full-blown high-end dog care ecosystem that clients never churn from.

If you’ve ever wondered how to scale a luxury local service—or whether “rich people” is a big enough market—this is the breakdown you need.

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What This Clip Covers
• Is the “rich people niche” actually big enough to scale a business?
• Why designer dog owners are far more willing to pay premium rates
• How convenience alone justifies a 5–10x price increase
• Why niching into breed-specific grooming is a smart upmarket move
• How to grow when your market seems limited
• Turning grooming into full-service dog care, not a grooming appointment
• Upsells that wealthy dog owners buy instantly
• The real money-maker: sticky subscription bundles
• Why customers who spend thousands on their dogs will pay extra for trust + specialization
• How to add products, subscriptions, affiliates, and partnerships without leaving your core niche

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Key Insights From the Hosts
• People who buy $2,000–$5,000 designer dogs will pay 5–10x for convenience and specialized care.
• “You don’t sell grooming — you sell high-end dog care.”
• Adding physical products (probiotics, tear stain treatments, dental products) can double or triple revenue.
• Bundle everything: grooming, health products, walking, poop pickup, pet sitting, mobile add-ons.
• Build a referral system that fuels slow, steady, high-quality growth.
• Knock doors in the right neighborhoods and stick to premium communities.
• Maximize the value of each client instead of chasing mass-market volume.