Practical Analytics in a Big Data World

*Bart Baesens' "Analytics in a Big Data World" serves as a comprehensive guide to the field of data science and its practical applications across various business domains.* The book explores the *analytics process model**, encompassing data collection, preprocessing, and different types of analytical techniques, including **predictive methods like regression, decision trees, and neural networks, as well as descriptive techniques like association rules and clustering.* It also examines **social network analytics and survival analysis**, alongside crucial considerations for **putting analytics into practice**, such as backtesting, benchmarking, data quality, privacy, and model governance. Furthermore, the text provides numerous **real-world examples of analytics in action**, spanning credit risk modeling, fraud detection, recommender systems, web analytics, social media analytics, and business process analytics.Full podcast episode available here: YouTube:    • Busy Auditor - The Best Books Reviews   // Spotify: https://open.spotify.com/show/3Z75bmdxiaHu... // Apple Podcasts: https://podcasts.apple.com/us/podcast/busy... — Follow us for more insights & updates: Instagram: https://www.instagram.com/busy_proffesional/ — TikTok: https://www.tiktok.com/@busyprofessional