273 - How to Give Your Podcast a Glow Up with Gab

In this episode, your hosts Suzi Dafnis and Michelle Falzon sit down with award-winning producer and podcast strategist, Gab Burke, to unpack what actually grows a show – without the gimmicks.

From the pitfalls of long, overproduced intros to the mindset shifts needed when your downloads stall, this conversation goes deep on connection, community and craft.

You’ll hear how to tighten your opening, title like a pro (without clickbait), and choose metrics that lead to better content - and better business.

We also dig into strategies for co-creating with listeners, smart partnerships, and why “success” looks different when your podcast serves your business (not the other way around).

Listen to This Episode to Hear More About…

The real reason podcasting moves buyers: intimacy + consistency beats algorithm roulette when you design for connection, not vanity stats. Cut the “double intro”: why long, produced opens cause drop-off—and a simple format that gets to the gold in 10–15 seconds. How to title each episode like a strategist, not a copycat: how to balance authenticity with discoverability—and why “Podcast expert shares…” outruns “with [Unknown Guest].” What to do when downloads stall: shift your success metric—completion rate, drop-off points, community actions—and make cleaner decisions. The surprising truth about guests with big followings: mis-aligned “influencers” won’t grow your show; niche-credible experts will. How to co-create with your audience: inbox prompts, readouts, “Bang Back”-style segments—and turning listener stories into must-listen episodes. A fast growth lever you’re ignoring: episode swaps with adjacent shows (plus the 60-second intro that makes them work). What to do when you’re tapped out: republish proven hits the smart way (and why no one will mind). Designing your intro to completion: spot (and fix) the 7-minute “drop”—banter later, deliver value first. Mindset for sustainable growth: don’t compare your solo effort to teams of 10+—set business-aligned goals instead. And much more… Also Mentioned in This Episode:

Apply For Mastermind Ready to scale your business? Explore the HerBusiness Marketing Success Mastermind for expert support and community. Apply Now

Join the HerBusiness Network Find out why HerBusiness is Australia’s leading network for women business owners. Join Now

Podcast With Gab (Gab Burke Free Download & Podcast Clarity Call) https://stan.store/podcastwithgab

Bang On — Myf Warhurst & Zan Rowe (ABC) https://www.abc.net.au/listen/program...

Inside the Big Day Out (ABC) https://www.abc.net.au/listen/program...

The Diary of a CEO — Steven Bartlett https://stevenbartlett.com/doac/

Oprah’s Super Soul (OWN/Apple Podcasts) https://podcasts.apple.com/us/podcast...

Google Keyword Planner (official) https://support.google.com/google-ads...

Cleanfeed (remote recording) https://cleanfeed.net

Fortitude at Work (Leanne Faulkner) https://fortitudeatwork.com.au

Content Sells Podcast Facebook Page   / contentsellspodcast