How Lil Nas X sold his soul to break the internet

Rapper Lil Nas X's Satan shoes drove his song Montero Call Me By Your Name to #1. We break down the marketing genius behind it.
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00:00 Intro
01:45 Context on Lil Nas X and the Satan Shoe
06:00 The entire Internet is a storytelling platform
09:00 Key Takeaways for Creators

Watch another video from Genius about Lil Nas X
   • Lil Nas X "Montero (Call Me By Your Name)"...  

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