How The Souled Store Became a ₹1,000 Cr Fandom Empire

India’s youth fashion revolution is here and The Souled Store is leading the charge! In this episode of "What's Your Moat?", we break down how The Souled Store is dominating India’s fast fashion market.

Discover the three moats that make The Souled Store impossible to copy:

A founding team of passionate fans who turned their love for pop culture into a disruptive business.
A fan driven community and omnichannel experience spanning 40+ immersive stores, millions of digital superfans.
An unbeatable brand engine powered by viral content and official merch licensing from brands like Marvel, DC and IPL.