Negotiating Big Deals

In this episode of the Contractor Elite Podcast, host Aidan Hennebry sits down with Aaron Boaz, Director of U.S. Sales at Boshart Industries, for a deep dive into what it really takes to land, and keep, big accounts. Drawing from 25+ years of experience in sales and leadership across industries, Aaron shares hard-earned lessons on how to navigate complex negotiations, build trust with high-value clients, and know when to walk away from a deal that isn’t the right fit.

Whether you're a seasoned contractor aiming to level up or a business owner learning to balance short-term wins with long-term growth, this episode offers actionable insight on turning transactional customers into long-term partners and why sometimes the best answer you can give is “not yet.”


Meet the Hosts:

Aaron Boaz:
Aaron is the U.S. Director of Sales at Boshart Industries with over 25 years of experience in sales and sales leadership. For the past seven years, he’s been leading sales efforts across the United States at Boshart, managing a team of direct territory managers and independent rep firms. Known for his thoughtful, trust-based approach to sales, Aaron specializes in building lasting partnerships and navigating complex negotiations with major clients and buying groups.


Aidan Hennebry:
Aidan is the Marketing Manager at Boshart Industries. You may have seen him star in Boshart’s Accelerator courses or fun social media videos. Prior to working at Boshart, Aidan worked as a freelance marketing manager for various contractors, realtors, restaurants, and other professionals across Ontario. His past and current experience in the field makes him a multi-talented marketing expert.


Tune in now and visit contractorelite.co for more.