The Hat Maker | Alberto Hernandez | Chosen Heritage

At Chosen Foods, the stories of our past act as guides to how we as a brand visualize the future. Ten years ago, three visionaries set out to create a product that consumers hadn't yet had a chance to experience - avocado oil. Using the holistic power of avocados, they started a revolution. The aspirations of our three founders plays heavily into how we evolve, how we pay homage, and how deliver high quality products to you, our consumers.

Our intention is to celebrate the artists, creatives and pioneers who have used their Mexican heritage as a foundation for their unique crafts. From hat-making to cooking, the Chosen Heritage series is our way of shining a light on those individuals who effortlessly combine their roots with their passions.

About Alberto Hernandez

A third generation hat-maker; Alberto began learning from his family when he was just 12 years old. In 2006 he began his journey traveling to “The City Of Dreams” to become an icon amongst his peers, he honed his craft to a level only a few have the privilege to achieve.

With a push from his family and friends he decided to start his own company, Meshika, in 2018 with a vision to produce a product with unparalleled quality and character.

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About our Chosen Heritage Series:

At Chosen Foods, the stories of our past act as guides to how we as a brand visualize the future. Ten years ago, three visionaries set out to create a product that consumers hadn't yet had a chance to experience - avocado oil. Using the holistic power of avocados, they started a revolution. The aspirations of our three founders plays heavily into how we evolve, how we pay homage, and how deliver high quality products to you, our consumers.

This year we wanted to take a step back and celebrate the artists, creatives and pioneers who have used their Mexican heritage as a vessel to their unique crafts. From hat-making to cooking, the Chosen Heritage series is our way of shining a light on those individuals who effortlessly combine their roots with their passions.

View all the episodes in the Chosen Heritage Series: http://bit.ly/chosen-heritage-series

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About Chosen Foods:

Welcome to the ancient avocado orchards of Chosen Foods. Where our founding families and generations of farmers, spanning Coastal California and Mexico, have all united in the culinary celebration of pure avocado.

Our mission is to honor and celebrate the borderless connection we have with one another, with delicious food and with the planet. With all of our products we hope to ignite a passionate, vibrant culinary lifestyle, centered around high quality and nutritious superfoods. We invite you to join the Chosen family, explore unique flavors with us and delight in the taste of pure, handcrafted meals.

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