Who are the Beyond Money buyers the Luxury Industry is going after?
Автор: Deepak Tomar
Загружено: 2024-11-28
Просмотров: 305
The Luxury Industry is going through the toughest times since the financial crisis of 2008/2009. There are some structural challenges, but at the same time there are ways in which the Industry is looking to duck the slump. Focussing on the Beyond Money buyers and the VERY IMPORTANT CUSTOMERS is one of the key strategies brands are focussing on.
Chapters:
00:00 - 01:26 - Global Luxury Slowdown
01:27 - 03:27 - 'Beyond Money' buyers + Very Important Customers
03:28 - 04:20 - What the VIC customer really wants
04:21 - 05:31 - The losses Brands are facing and the respite
INSTAGRAM: @detospeaksluxury
Twitter: @detospeaksluxury
LinkedIN: / deepak-tomar-7469211
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