How to Use AI to Optimize an Email Campaign - Copyhackers

In this video we're going to show you how to use ChatGPT to optimize an email campaign.

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Chapters
00:00 How to use AI to optimize an email campaign
00:46 Who this tutorial is great for
01:03 Prompt 1: Define our customer persona
01:30 Prompt 2: Share email 1 and ask ChatGPT for feedback
02:02 Prompt 3: Test different behaviors
02:54 Prompt 4: A/B Test email variants
03:26 How to connect with Copyhackers

Here's the prompts used in today's video.

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Prompt 1:
Pretend you are a potential customer for the site [URL]. You're a [ROLE (if known or needed)]. Who would you be? Describe yourself, your role, desires, needs, pains and problems in vivid detail.

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Prompt 2:
Ok, now let's say [ACTION THEY TOOK] on the website. And receive the following email:

[EMAIL CONTENT]

What do you, [PERSONA NAME], think of the email? What would you do after receiving it?

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Prompt 3:
[CONTEXT]. After [DELAY]/[TRIGGER] you receive another email:

[EMAIL CONTENT]

What would convince you to [ACTION YOU WANT THEM TO TAKE]?

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Prompt 4:
Ok, now I'd like your feedback on different variants of the previous emails. For each I will share a version A and a version B. After I send version A, tell me you read it and then wait for version B. After I shared version B, for each version, give me your thoughts on:

1) First impressions when it hits your inbox,
2) What you thought while reading the whole email
3) What would you do after having read the email
4) Give me a Trust score (from 0 to 100 where 0 is not trusting, and 100 is highly trusting) and a Persuasion score (from 0 to 100 where 0 is not persuaded at all/wouldn't buy, and 100 is very persuaded/ready to buy)

Then 5) Tell me which email would have been more helpful and persuasive for you as a prospect.

Let's start with the first one:

[EMAIL CONTENT]

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Hi, I'm Jo! Welcome to Copyhackers!

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