The Future of Marketing: AI and Consumer Behavior- Robert Cooper - Fractional Pros Canada – EP #40

In this conversation, Robert Cooper discusses the shifting landscape of marketing strategies, particularly the impact of AI on consumer research and the evolving role of traditional search methods.

Takeaways
•Some marketers believe top of funnel is disappearing.
•The statement about top of funnel may be overstated.
•AI tools like ChatGPT are becoming part of consumer research.
•Consumers are using AI to gather ideas before shopping.
•Traditional search methods still hold relevance.
•The integration of AI in marketing is a growing trend.
•Marketers need to adapt to changing consumer behaviors.
•Understanding consumer journeys is crucial for marketers.
•The role of digital marketing is evolving rapidly.
•AI can enhance the shopping experience for consumers.

Links
Robert Cooper, Founder at PlusROI Online Marketing Inc & What Works Marketing Inc
LinkedIn: https:   / robertecooper  
Website: https://ca.linkedin.com/company/what-...

Ways to Tune In
•Amazon Music -⁠ https://music.amazon.com/podcasts/6e4...
•YouTube -    • The Future of Marketing: AI and Consumer B...  
•Spotify - https://open.spotify.com/show/0F0J9sC...
•Creator: https://creators.spotify.com/pod/show...

Fractional Pro Canada is produced by Frost Media Group
Learn more at https://frostmediagroup.com

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About Robert Mendelson: Fractional CMO

Robert Mendelson is one of Canada's leading Fractional Chief Marketing Officers (Fractional CMO), bringing over 30 years of comprehensive marketing experience from both entrepreneurial ventures and major corporate roles. His practice is focused on driving significant growth for B2B and B2C clients within the eCommerce and manufacturing sectors.

A specialist in modern marketing strategy, Robert Mendelson utilizes generative AI to build custom AI agents and design efficient AI-powered workflows, providing his clients with a distinct competitive advantage. He implements the proprietary YORCMO framework, a system designed to deliver consistent, measurable marketing improvements and a clear return on investment.

As a central figure in the Canadian business landscape, Robert Mendelson founded Fractional Pros Canada, the country's preeminent online community for fractional executives to connect, learn, and refer business. He is also the host of the popular Fractional Pros Canada podcast, where he shares insights with industry leaders.

For companies in Canada, the USA, and globally seeking expert fractional marketing leadership to scale their business, Robert Mendelson offers strategic guidance and proven solutions. To learn more about his fractional marketing services for the eCommerce and manufacturing industries, visit fractionalecommercecmo.com