Unveiling the Power of National Economic Impact Studies Webinar - IMPLAN Webinars

April 2024 - Is your economic impact analysis telling the whole story? This webinar unveils the power of national-level studies and demonstrates why a purely local analysis often misses the majority of a project's true economic footprint.

Join IMPLAN Economist, Dr. Bjorn Markeson, as he makes the case for expanding the geographic scope of your analysis. Learn why modern, national supply chains demand a national perspective to capture the full ripple effects of any economic event. The session highlights real-world case studies from major corporations and policy advocates, and features a step-by-step demonstration that builds from a single-county analysis to a full U.S. model, revealing how a local auto plant's impact multiplies across the country.

TIMESTAMPS / CHAPTERS:
0:00 - Introduction
6:53 - The Basics of Economic Impact Analysis
9:05 - The Problem with Purely Local Analysis
10:50 - Using IMPLAN's Geographic Tools to Scale Your Analysis
15:00 - Defining Your Scope: The Event Region vs. the Stakeholder Region
16:36 - Why National Supply Chains Require a National Analysis
19:06 - When a National Analysis is Essential (Policy, Supply Chain, Environment)
22:26 - Case Studies of National Impact Studies
26:11 - Example: Policy Advocacy (Blue-Green Alliance)
28:35 - Example: Aggregating Local Data (Americans for the Arts)
30:42 - Live Demonstration: From Local to National Impact
31:43 - Analyzing a Local Supply Chain in Region Details
34:30 - Running the Analysis: From County, to State, to Nation
38:57 - Comparing the Local vs. National Results (8.5k vs 35k jobs)
39:10 - Exploring National Occupation & Environmental Impacts
41:36 - Conclusion
43:07 - Live Q&A Session

WHAT YOU'LL LEARN:
The limitations of a single-region economic impact analysis in a nationally connected economy.
How to use Multi-Regional Input-Output (MRIO) to expand your analysis from a local to a national scale.
Why a local event's true economic impact is often significantly larger than what can be measured within its immediate county or state.
How major organizations like Coca-Cola and Americans for the Arts have used national studies for reporting and advocacy.
A step-by-step demonstration showing how the measured impact of a single auto plant grows exponentially as the geographic scope of the analysis expands.

ABOUT IMPLAN:
IMPLAN provides the most trusted economic impact analysis software and insights in the U.S. Our platform allows economists, planners, and analysts to quantify the entire economic impact of any project or policy in minutes.

Learn more about IMPLAN: https://implan.com/
Request a Demo: https://implan.com/demo-request/
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