How To Get a Raise at an Ad Agency Fast | Tips for Creatives and Junior Copywriters

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Are you a creative, strategist, copywriter, or advertising professional looking to grow your career?

In this discussion, a creative strategist at a top advertising agency reveals how creatives and copywriters can increase their income, get promotions, and protect their jobs in today’s competitive industry.

0:00 Intro
1:07 The problem facing most brand and agency copywriters today
1:50 How to stand out as a copywriter or creative in a big agency
4:22 The value of generating more ideas, faster
6:54 Less execution, more concepts
9:01 Why you must become a master of selling
11:50 The squeaky wheel gets the grease
14:45 Specific strategies for getting positive attention
18:51 Specific strategies for advancing in one's creative copywriting career
27:20 Politics, and How to Play "The Game"
31:12 The Most Valuable Takeaway: What "good work" actually means

Whether you’re a junior at a big advertising agency, a veteran copywriter, or you're trying to break into the industry, this conversation offers career advice for creatives, copywriters, and strategists who want to thrive in the advertising industry.

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Copy That! is hosted by Alex Myatt, Rod Satterwhite, Lindsey Hough, and Sean MacIntyre.
Production, VFX, and Editing by Noah Sokolsky