The Best Social Media Marketing Strategy - Full Masterclass

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ABOUT THIS VIDEO:
In this comprehensive masterclass, Jon Tanner from Social Media College dives into the top social media marketing strategies for 2025.

Tailored for small to medium-sized businesses, the session focuses on the challenges and solutions for businesses looking to scale from consistent traffic and leads to significant revenue growth.

Jon covers essential topics like niche marketing, increasing average order value and lifetime value, the significance of audience personas, leveraging AI tools, optimizing sales funnels, and effective use of paid advertising. He delves into establishing strong brand presence through organic social media and email marketing. Additionally, the video introduces SMC’s educational programs, resources, and coaching plans aimed at helping businesses master social media marketing.

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00:00 Introduction to Social Media Marketing Strategy for 2025
00:22 Target Audience: Who This Masterclass is For
02:28 The Power of Social Media Marketing
03:46 About Social Media College and John Tanner
04:50 Foundations of a Successful Social Media Strategy
05:19 Niche Markets: The Key to Success
06:47 Increasing Average Order Value and Lifetime Value
08:57 Understanding Your Audience Persona
10:09 The Importance of Social Proof
11:34 Defining Your Unique Selling Points and Risk Reducers
12:37 Leveraging AI in Social Media Marketing
13:59 Focusing on Your Funnel and Follow-Up
16:34 Creating a Robust Conversion Funnel
21:31 The Mere Exposure Effect and Email Marketing
24:08 Developing a Solid Social Media Strategy
26:43 Choosing the Right Social Media Platforms
28:11 The Dominance of Facebook in Traffic Generation
28:36 Choosing the Right Ad Platform for Your Audience
29:07 The Importance of Being Discoverable on Google
30:20 The Shift from Organic to Paid Advertising
31:22 Challenges of Organic Social Media Marketing
35:10 Leveraging AI and Short-Form Video
36:19 Simplifying Ad Campaigns with AI
42:05 Building a Brand with Organic and Email Marketing
47:09 Options for Implementing Social Media Strategies
51:06 Overview of S& C Plans and Services