The Rise and Fall of Toys “R” Us: The Toy Empire That Died

For decades, Toys “R” Us was every child’s dream and every parent’s weekend ritual. With over 1,500 stores worldwide, Geoffrey the Giraffe as its mascot, and aisles filled with toys, games, and bikes, it became the ultimate toy empire.

But behind the magic, cracks were forming. Rising debt, poor customer experience, missed opportunities in e-commerce, and relentless competition from Walmart, Target, and Amazon pushed Toys “R” Us toward collapse. By 2018, the once-beloved brand had closed its U.S. stores, leaving behind memories — and lessons for the business world.

In this documentary, we reveal:
✅ How Charles Lazarus built Toys “R” Us into a global giant
✅ Why the Amazon deal was a turning point in its decline
✅ How billions in debt suffocated the company
✅ What the fall of Toys “R” Us teaches us about business today
The story of Toys “R” Us is more than nostalgia — it’s a warning for businesses everywhere: adapt, or risk extinction.

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