How to Build a Scalable E-commerce Tech Stack: Expert Interview with Antony Artiushin

🚀 How can the right tech stack fuel e-commerce growth? In this interview, Alexey Kachalov - CTO & Co-founder of UniOne Email API - and Antony Artiushin - E-commerce expert - break down the essential tools, strategies, and email hacks that help online stores scale from launch to $1M+ revenue.

👉 Learn:

What infrastructure every DTC store needs on day one

How to scale your e-commerce business with data-driven tools

Proven retention tactics with email & automation

Why CAC vs. LTV is the #1 metric for sustainable growth

1:10 Introducing the Expert: background and success stories
4:48 Technology stack for eCommerce projects
9:15 Different approaches to email in various eCommerce niches: fashion, electronics, etc.
14:50 CDP — is it only for enterprise? What about small businesses?
18:45 Pitfalls and mistakes in integrating eCommerce analytics
23:15 All-in-one approach vs. separate services and providers
33:50 How to connect data from different platforms into one customer profile
38:00 AI in eCommerce
44:00 The power of communication with clients: upsells and cross-sells
47:08 Email marketing in eCommerce
52:26 Personalization
1:01:24 Screw-ups that actually benefit your eCommerce project


Whether you’re starting a Shopify store or running a global e-commerce brand, these insights will help you build smarter, faster, and more profitable growth.

📖 Read more in our full article on the UniOne Blog: https://unione.io/en/blog/ecommerce-i...

#Ecommerce #EmailMarketing #SaaS #StartupGrowth #OnlineStore