Rockets to Ranches: How Halter hit US$1b valuation

Craig Piggott left Rocket Lab to build cow collars and create a virtual fencing company - now Halter's technology is digitising farms and ranches around the world. Come with me to check out the company's progress in Colorado!

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00:00 - Intro
01:14 - Road trip to Crook, Colorado!
02:05 - Kokes Ranch
03:47 - Halter's technology
04:47 - Interview with rancher Levi Kokes
06:56 - Interview with Halter's President
09:11 - Halter's beginnings
09:47 - Interview with CEO Craig Piggott
11:40 - Leaving Rocket Lab
13:19 - Halter's growth
16:13 - Farm tech adoption
19:13 - Competition
20:56 - The iOS of farming
22:24 - US expansion
23:17 - Hardware manufacturing
27:00 - Software revenue model
28:24 - Challenges
29:36 - New products
31:10 - Investment
32:42 - Revenue ramp
34:48 - Marketshare
36:26 - Peter Beck's advice
37:09 - Why most start-ups fail
38:11 - Reflecting on the journey

Guests:
Levi Kokes, Colorado Rancher
Andrew Fraser, Halter President
Craig Piggott, Halter Co-Founder & CEO

Video | Madison Malone
Editing | Corey Fleming
Production | Madison Malone

Thank you to the NZUS Council for its support in making this episode possible through its 2025 Media Fellowship programme. The Council is committed to advancing New Zealand’s shared interests with the United States. Find out more about the NZUS council here: https://www.nzuscouncil.org/

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